Michael Krems started advising and supporting C-level suite executives of technology-driven companies in 2002 after having worked at B2C and B2B global corporations and PR agencies -- including two international PR firms, and two Silicon Valley high tech boutique PR firms.

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Michael earned his bachelor's degree in political economies of industrial societies from the University of California at Berkeley, his master's of science degree in journalism from the University of Illinois at Urbana-Champaign, and his master's of arts degree in political science from the University of Wisconsin at Madison. Michael has taught reputation management at Pepperdine University and California State University (Long Beach; Dominguez Hills.)

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Michael's two adult kids helped their respective universities  -- Brandeis and Princeton -- achieve new heights in NCAA tennis while spearheading community relations endeavors.​

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"You could say Tennis DNA runs in my family," says Michael. "My parents met on a tennis court, I played NCAA tennis, and my two kids in turn played NCAA tennis."

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Competitive tennis and corporate communications reward the same discipline: a clear game plan built before the first serve, and the precision to execute it point by point under pressure.

The best players and the best communicators read the court, anticipate the return, and deliver each shot with control, knowing that one unforced error can shift the momentum of the entire match. Yet what keeps the match exciting is having the skill, creative flair, and confidence to go for the big shot when the moment calls for it — the bold move that turns a solid campaign into a memorable one.

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